Commitments & Conscious Business

Five frogs are sitting on a log. Four decide to jump off. How many are left? Five, because deciding is different than doing.

One of the fellas at Twitter brought this to my attention last week. It is from Conscious Business. It made me sit up and take note. It made me think about a teams ability to commit, and to deliver.

The author of Conscious Business, Fred Kofman, goes on to write:

Decisions are worthless … unless you turn them into commitments.

Incidentally, the book comes highly recommended. Add it to your list.